Article from swiss export Journal: The smart way to a premium office

The pandemic has shown: it is more important than ever that high quality workstations are quickly available, whether at home or in offices. But buying an ergonomic workstation is often a lengthy, cumbersome and expensive process. This is where ofinto comes in! The start-up combines premium quality and first-class ergonomics with the simplicity and speed of online trading.

The two young entrepreneurs, Jonas Romer and Christian Stiefel, had the idea of online retail for premium office furniture even before the pandemic. Their vision: premium office furniture for half the price of conventional manufacturers. ofinto relies on a lean product range and digital processes to achieve this. While conventional premium office furniture is sold through specialist retailers, ofinto is only available online. Without this intermediary trade, ofinto is up to 50 percent cheaper. "We want to make the buying experience as simple, modern and digital as possible," says Christian. "From purchase to installation at your home or office takes only five days. The entire process can be booked and controlled via our website ofinto.ch."

Especially during the pandemic, the uncomplicated process turned out to be an important component of success. Classic office furnishers specialise in furnishing entire offices. Months often pass between order and delivery. During the pandemic, however, millions of home offices had to be equipped in a very short time - so the price-performance ratio, speed and simplicity of the ofinto.ch shop were just what was needed.

The classic office is increasingly being replaced by hybrid models with a mix of home office and office presence: "Due to our digital direct sales, we save about 50 per cent of the costs. This allows companies to equip their employees both in the office and in their home office and pay the same as with classic manufacturers for equipment in the office alone." Ofinto has also developed a modern solution for this: Companies can set up their own "employee shop" with ofinto. Here, the employer determines an amount with which employees are supported. The employees can then individually equip their home office and directly see the prices subsidised by the employer.

With this offer, ofinto creates a novel solution for the modern needs of the working world. We are excited to see what will happen next with ofinto and will be happy to follow its development in the future.

This article was originally published in swiss export Journal, Issue Q2 2022.