Article from swiss export Journal: The clever way to a premium office

The pandemic has shown that it is more important than ever for high-quality workstations to be available quickly, whether at home or in offices. But buying an ergonomic workstation is often a lengthy, cumbersome and expensive process. This is where ofinto comes into play! The start-up combines premium quality and first-class ergonomics with the simplicity and speed of online retail.

The two young entrepreneurs, Jonas Romer and Christian Stiefel, had the idea of online retail for premium office furniture even before the pandemic. Their vision: premium office furniture for half the price of conventional manufacturers. ofinto relies on a lean product range and digital processes to achieve this. While conventional premium office furniture is sold through specialist retailers, ofinto is only available online. Without this intermediary trade, ofinto is up to 50 percent cheaper. "We want to make the buying experience as simple, modern and digital as possible," says Christian. "It only takes five days from purchase to installation at your home or office. The entire process can be booked and managed via our website ofinto.ch."

Especially during the pandemic, the uncomplicated process proved to be an important component of success. Traditional office fitters specialize in furnishing entire offices. It often takes months between ordering and delivery. During the pandemic, however, millions of home offices had to be furnished in the shortest possible time - so the price-performance ratio, speed and simplicity of the ofinto.ch store were just right.

The traditional office is increasingly being replaced by hybrid models with a mix of home office and office presence: "Thanks to our digital direct sales, we save around 50 percent of the costs. This allows companies to equip their employees both in the office and in their home office and pay the same amount as with traditional manufacturers for office equipment alone." ofinto has also developed a modern solution for this: Companies can set up their own "employee store" with ofinto. The employer determines an amount to support employees. Employees can then equip their home office individually and see the prices subsidized by the employer directly.

With this offer, ofinto is creating a new type of solution for the modern needs of the working world. We are excited to see how ofinto will continue and will be happy to follow its development in the future.

This article was originally published in the swiss export Journal, issue Q2 2022.